LEGO Digital Play (LDP) will bring the LEGO brand into the world of first-party digital entertainment and gaming. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been – as more and more of those lives take part in digital.

We are a fast-growing start-up company driven by collaboration, innovation, and a shared passion for making things happen. Our culture is open, intellectually rigorous and creatively vibrant.

As a Strategy Manager at LDP, you will play a critical role in shaping the strategic direction of our digital products and experiences. Joining the Strategy team and reporting to the Sr. Strategy Director, you will lead core workstreams primarily on product strategy but also supporting corporate strategy, M&A, and other high-impact initiatives. You will bring structure to ambiguity, deliver rigorous analysis, and create executive-ready insights that help guide decisions across the digital play ecosystem. This is an individual contributor role designed for a high-calibre strategist with strong consulting fundamentals and a passion for digital consumer experiences.

Please note this will require being onsite 3 days/week in our Billund, Denmark hub.

Responsibilities

Shape Strategy Through Structured Problem Solving

• Break down ambiguous product and market questions into clear hypotheses, issue trees, and analytical plans.

• Define workstream milestones, risks, and decision points in alignment with broader strategic objectives.

Drive End-to-End Workstream Delivery

• Lead day-to-day analysis across one or more strategy workstreams, sequencing activities and managing cross-functional input.

• Produce core strategic artifacts including customer and market insights, competitive assessments, and financial models.

Develop Clear, Decision-Oriented Storylines

• Synthesize complex inputs into compelling narratives for senior stakeholders.

• Prepare executive-ready strategy documents and decision materials.

Support Strategic Alignment and Execution

• Translate decisions into actionable plans, supporting OKRs, roadmapping, implementation backlogs, and impact tracking.

• Partner closely with Product-, Finance-, and Operation teams and other key functions across LEGO Digital Play.

Contribute to Broader Strategic Initiatives

• Support corporate strategy, M&A assessments, investment cases, and enterprise-level initiatives as needed.

• Bring strategic rigor and clarity to cross-organizational initiatives that extend beyond domains.

Capabilities

• Strategic Thinking: Ability to frame problems, form hypotheses, and focus analysis on what drives decisions.

• Analytical Fluency: Comfort with financial modeling, market sizing, forecasting, and extracting insights from complex datasets.

• Communication Excellence: Skill in synthesizing complexity into crisp, executive-ready narratives.

• Stakeholder Collaboration: Experience partnering across cross-functional teams and influencing senior stakeholders.

• Bias for Ownership: Self-starter who thrives in structured and unstructured environments and proactively raises risks and recommendations.

Qualifications

• Bachelor’s degree required; MBA or advanced degree a plus but not essential.

• Experience in management consulting or equivalent strategy roles, with a track record of owning workstreams or modules.

• Demonstrated proficiency with consulting toolkits — problem structuring, modeling, synthesis, and executive communication.

• Ability to travel internationally as necessary.